Building muscle mass is a seemingly endless process that requires constant dedication, sacrifice, and hard work. If you’re willing to put in the work, the results will soon be there for all to see. Fail to put in the work however, or if you find yourself slacking, you can kiss your gains goodbye. To build muscle, we need to constantly push ourselves in the gym, giving 100% to each and every single repetition we perform. That however, is only one piece of the puzzle, and furthermore, many people agree on the fact that the training is the easier side of things, compared to the diet and nutritional aspects. There’s a saying in the fitness community, that goes something along the lines of ‘muscle is made in the kitchen’. This basically is saying that, without a healthy and balanced diet, no matter how hard you train, you simply won’t make any real progress. This is where protein supplements become so important. To build muscle you need protein, and you need a relatively high amount. Although there is no substitution for whole foods, protein supplements are still incredibly beneficial. This is why we developed our 70% whey concentrate.
WHAT IS 70% WHEY CONCENTRATE?
70% whey concentrate is a whey protein concentrate supplement, which contains a minimum of 70% pure protein per serving. So, why 70% rather than 80%? Well, the simple answer is to provide you with a cheaper, more cost-effective solution to meeting your daily macros, for when you are on a budget. You see, generally speaking, a good-quality whey concentrate should be at least 80% protein per serving. We offer an 80% whey concentrate protein supplement, but we also have this product, which comes in slightly cheaper. Many whey concentrates out there are actually around 50 – 70%, though some are as low as 30%. These are often loaded with filler ingredients like cheaper amino acids. This is a practice known as ‘protein spiking’ and although very immoral, it isn’t illegal. Companies that do this, use far-less expensive whey protein, and bulk out their products with cheap amino acids. This is all well and good, except for the fact that they charge their customers full-price. Now you can see why it’s so immoral. Customers are paying top-dollar for a protein supplement, and are getting far less protein than they should be. Our 70% whey concentrate however, is different. We’re open and honest right from the start. Our whey is still filtered and processed, but not to the extent of our 80% whey, and our whey isolate. This helps us to keep costs down because there is less-work involved, and it means that we use slightly less protein, so it stretches further. Because we save money, we can offer it at a cheaper, more affordable price for you, so you save money as well.
HOW DOES IT WORK?
In order to build muscle, you need to be taking in a lot of protein. Now, the exact amount that you need will depend on a number of factors, and depending on where you look, each time you try to find out you will be told something different. Some health officials and fitness experts say that between 0.6g and 0.8g of protein per pound of bodyweight is enough, whereas others claim that you need between 1g and 1.5g of protein per pound of bodyweight to gain muscle. There are even some people that claim that you need 2g per pound of bodyweight. Whichever way you look at it, that’s a lot of protein, and the bigger you are, the more you need. Protein is essential for muscle growth and recovery, as it helps to initiate a process known as protein synthesis. Protein synthesis is a natural process whereby the body builds brand new muscle protein tissues to repair damaged ones. When we lift weights, with each rep we perform, we are putting microscopic rips and tears into our muscle tissue. The harder we train, the more damage we do. The body repairs these rips and tears via protein synthesis, when we rest, which is how we build muscle. The catch is that, in order for protein synthesis to be initiated, the body requires plenty of proteins and amino acids. Whey protein supplements deliver a concentrated dosage of proteins, amino acids, vitamins, minerals, and other nutrients, which are all needed for protein synthesis to occur.
WHAT ARE THE BENEFITS OF USING 70% WHEY CONCENTRATE SUPPLEMENTS?
There are a number of benefits associated with 70% whey concentrate supplements, with some of the more prominent examples including:
Let’s face it, we know that sometimes times can be hard, and that bodybuilding is certainly not the cheapest pastime in the world. We say pastime, but for many of you, bodybuilding and fitness in general, are lifestyles. Supplements are not cheap, but thanks to our 70% whey concentrate, if you are looking to save money and still use protein supplements, doing so is now much easier. As mentioned above, because we use less-protein, and as the protein undergoes less processing and filtration, we can offer you a whey which is still superior, for a reduced price.
Promotes muscle growth and strength
In order to build muscle, we need protein, and we need large quantities of it. Protein plays a vital role in muscle building processes, and if you aren’t getting enough, your gains will suffer. Sometimes it’s not practical, or cost-effective, to get every single serving of protein from a whole food source, which is where a protein supplement proves so useful. Drinking one or two shakes per day will help give your body the nutrients needed to build muscle and increase overall strength levels.
Promotes athletic performance
Another benefit of protein supplements, is that they help promote athletic performance. To begin with, protein helps to boost the metabolism, which increases energy and helps burn fat. This is important as it helps people to train harder and push themselves harder during physical exertion. Protein also speeds up the recovery process, so that your muscles can repair themselves quicker, so you can get back to training much quicker in the process.